The numbers are only part of the story.

I work across strategy and analytics, combining data with business context to understand what is really happening.

ABOUT

I’ve spent more than a decade working across healthcare, financial services and consulting, using analytics and business context to understand how things work and how they could work better.

I’m drawn to messy problems where the question isn’t perfectly defined and the answer isn’t sitting in a dashboard. For me, good analysis starts with understanding the problem, asking the right questions, and then using the data.

WHAT I DO

01

Find what really matters

I look beyond the obvious numbers to understand what is driving them, what they mean in context, and where the real opportunity lies.

02

Get to the real problem

The problems I enjoy rarely come with a clean question or an obvious answer. I bring together data, business context and different perspectives to make sense of them.

03

Turn insight into action

Analysis is only useful if something happens because of it. I focus on turning what we learn into better decisions, better ways of working and measurable outcomes.

ALONG THE WAY

2011-2013
Business School

Armed with frameworks. Ready for the world.

Two years of business school opened up a very different way of looking at problems. I came out with frameworks, confidence and, naturally, the belief that I was ready to take on the world.

2014
Financial Services

Hello, real world data.

My formal introduction to real-world data came with a useful discovery: it’s messy, incomplete and rarely waiting patiently to answer your question. Along the way, I was learning about insurance, customer behaviour and fraud, and beginning to see how much context sits behind those business numbers.

2016
Consulting

Turns out, people matter too.

Consulting added a new dimension. Having the analysis was one thing; sitting across from a client and convincing them was another. I learned that confidence comes from knowing the subject, knowing your data, and being prepared for the questions you didn’t expect.

2018
Financial Services, Again!

Connecting the dots.

Back in financial services, the problems started crossing boundaries. Sales performance connected to how teams were structured and managed. Customer journeys connected to processes, technology and cost. I started looking less at individual pieces and more at how changing one could affect everything around it.

2021
Research

Going down the rabbit hole.

A detour into academia took me much deeper into statistics, research and the question of what the data can actually prove. I learned to be more careful about conclusions, more curious about methods, and discovered that research papers can explain fascinating things while doing their absolute best not to sound fascinating.

2024
Healthcare

New country. New industry. New questions.

A move to a new country also meant learning a whole new industry: how procedures get scheduled, how supplies find their way to the point of care, how resources get allocated, and how accounting somehow connects all of it. Different industry, same instinct: understand how the system works before trying to explain the numbers.


2011-2013 | Business School

Armed with frameworks. Ready for the world.

Two years of business school opened up a very different way of looking at problems. I came out with frameworks, confidence and, naturally, the belief that I was ready to take on the world.


2014 | Financial Services

Hello, real world data.

My formal introduction to real-world data came with a useful discovery: it’s messy, incomplete and rarely waiting patiently to answer your question. Along the way, I was learning about insurance, customer behaviour and fraud, and beginning to see how much context sits behind those business numbers.


2016 | Consulting

Turns out, people matter too.

Consulting added a new dimension. Having the analysis was one thing; sitting across from a client and convincing them was another. I learned that confidence comes from knowing the subject, knowing your data, and being prepared for the questions you didn’t expect.


2018 | Financial Services, Again!

Connecting the dots.

Back in financial services, the problems started crossing boundaries. Sales performance connected to how teams were structured and managed. Customer journeys connected to processes, technology and cost. I started looking less at individual pieces and more at how changing one could affect everything around it.


2021 | Research

Going down the rabbit hole.

A detour into academia took me much deeper into statistics, research and the question of what the data can actually prove. I learned to be more careful about conclusions, more curious about methods, and discovered that research papers can explain fascinating things while doing their absolute best not to sound fascinating.


2024 | Healthcare

New country. New industry. New questions.

A move to a new country also meant learning a whole new industry: how procedures get scheduled, how supplies find their way to the point of care, how resources get allocated, and how accounting somehow connects all of it. Different industry, same instinct: understand how the system works before trying to explain the numbers.

Thinking

A few things that have made me stop, think, and occasionally question what the numbers were telling me.

Analytics · Decision Making

When efficiency creates a problem somewhere else

The numbers can be completely right and the recommendation still wrong. Optimizing one outcome sometimes means quietly making another one worse.

Read →
Data · Assumptions

When the anomaly isn’t actually an anomaly

Sometimes the unusual number isn’t what needs explaining. The problem is our expectation of what “normal” should look like.

Read →
Automation · Analytics

Automation can preserve bad logic too

Automation makes analysis faster, repeatable and consistent. Unfortunately, it can do exactly the same thing to a bad assumption.

Read →

More from Thinking →

ELSEWHERE

Not everything I find interesting comes with a dataset.

LITTLE THINGS IN LIFE

The coffee shop that disappeared overnight

I had been there the day before. The next morning, the lights were off, the tables were upside down, and apparently that was that.

Read →

The coffee shop that disappeared overnight

I had been there the day before. The next morning, the lights were off, the tables were upside down, and apparently that was that.

Read →

A FEW LONGish THINGS

ANALYTICAL ARROGANCE

A book about why sound analysis can still lead to the wrong answer when confidence in the numbers gets ahead of understanding the context behind them.

WORK IN PROGRESS

About the book →

SAY HELLO

If something here made you think, disagree, or want to continue the conversation, I’d be happy to hear from you.

✉ Email me → · LinkedIn →